Loan Officers: Your Easy Button to Video Marketing is Here

The world of mortgage marketing is evolving, and the impact of video is leading the charge. 

If you’ve thought about creating video content to help grow your business, but the time and money commitment has held you back, we’d like to let you in on a secret: it’s easier and more affordable to produce high-quality marketing videos for your business right now than ever before.

You no longer need professional video equipment. No more major budget expenses. And no more hours on hours of editing.

With Video Catalyst, the video marketing tool built for loan officers, we’ve removed all of these obstacles to help you create top-quality, scroll-stopping videos every week.

If you’re ready to get off the sidelines and into the video game, check out all the ways Video Catalyst can help you get the clicks, likes, shares, and most importantly, the business you’re looking for.

Getting Started

You see the value of video but you don’t know where to begin. We get it, video marketing can feel overwhelming. What kind of camera do you need? What do you say? How do you edit the video? These are all significant roadblocks for loan officers looking to jump into this type of marketing.

That’s why we decided to do something about it. Video Catalyst is like an easy button to video. Everything you need to add video content to your marketing strategy is here. No more watching your competitors drop informative, insightful, and entertaining videos on your timelines - now it’s your turn.

It all starts here!

Save Time

The only problem with time is that we don’t have more of it, right? That’s one of the biggest challenges we’ve heard from loan officers in regard to creating mortgage-related video content. We get it. You’re working on loans all day, and when you’re not, you’re out rubbing shoulders with agents and borrowers growing your pipeline.

But here’s the thing: video can do a lot of that work for you - in less time!

Here’s how:

Scripts: 

If wondering what to say has been a major roadblock to getting started with video, we’ve got good news for you: You never have to think about that ever again. We write the scripts for you. In fact, we write 4 scripts for you to use every month.

Just Press Record (we do the rest):

It’s really that simple now. Just read the scripts we provide for you on video and send it back to us. From there, we professionally edit the video(s) which means we’ll:

• Add music to set the mood and enhance the message
• Write dynamic captions to keep your readers engaged
• Drop in gifs and emojis to drive up the entertainment factor

After the editing is completed, we’ll upload your videos to your SocialCoach account and post for you.

Save Money

58% of marketers say they spend over $500 per video. We think that’s way too high. With Video Catalyst, we help you save significant video production costs so you can start offering up the marketing content your audiences want to see.

Here’s how:

• You don’t need expensive equipment anymore. All you need is your smartphone and a well-lit room or natural light.
• Instead of paying $500 for your video to be edited and produced - SocialCoach will do it for a fraction of that cost.

The ROI potential is huge for video. How huge?

Consider this: 89% of people say watching a video has convinced them to buy a product or service. 91% of people say they want to see more online videos from brands, and 51% of people are more likely to share videos with their friends than any other type of content, making video comfortably the most “shareable” type of content according to this study.

If you’re serious about growing your business and building your personal brand, adding video to your marketing strategy is a must. Your audiences crave video content, and now you can give it to them every week, without stressing about time, money, and quality.

Want to see Video Catalyst in action? Schedule a demo and we’ll show you how simple it is to start creating and posting videos THIS WEEK.