47 Real Estate Social Media Post Ideas [with Examples]

If you're a real estate professional and you're looking for inspiration for your social media account, look for further -- we've got your back!

We've scoured the social media-sphere to find the best social media posts that real estate professionals can leverage to grow their followings and grow their business. 

Below you'll find 47 of the best social media posts for real estate professionals along with a description of the post, the benefits of that post type, sample captions, the best platforms and an example of each post type so you can see how other successful real estate professionals are using them.

As you find some posts that you want to implement, consider checking out our Instagram Reels guide and TikTok starters guide for help on getting started.

Looking for mortgage social media posts?

We've got those too -- check out our 45 Mortgage Social Media Post Ideas for Loan Officers [with Examples].

1. New listing details & open house invite

Description: This post would feature a high-quality image of a new property listing, highlighting key attributes like location, size, and unique features. It should also include details about the upcoming open house.

Benefits: Attracts potential buyers and creates urgency around the open house event. It showcases your active listings and can lead to direct inquiries.

Sample Caption: "Discover your dream home 🏡! Featuring 4 beds, 3 baths in the heart of downtown. Join us for an open house this Saturday! #DreamHome"

Best Platform: TikTok, Instagram Reels, Facebook

Example post: 

@agentnick1

We are Live! Welcome to my newest listing here on the Northeast side of San Antonio, Tx 🏡✨ This beautiful home is only being sold for: $480,000 4 bedroom 4 bathroom 3,100 SqFt Live Oak, Tx has so much to offer! Minutes away from the forum, and IKEA 🤯🔥🏡 This community has so much to offer with schools near by, and easy access to the the main highways 🚀 . . . Requirements: Using FHA loan 620 credit score 2 years of work history 2 years of tax returns 2 months of bank statements 2 months of pay stubs Down Payment for this house is:$16,800 . . . ⬇️ Contact me today to schedule a tour! 📱: 210.716.1516 📩: aguilarnick1@gmail.com

♬ Meek Mill style trap beat(1175802) - Invis!ble Cats

2. Dream home success stories

Description: This post would include a photo or video of a happy family in front of their new home, possibly with a short quote or story about their buying experience.

Benefits: Builds credibility and trust by showcasing real-life success stories. It humanizes your brand and shows the positive impact of your work.

Sample Caption: "Meet the Johnsons, who just stepped into their dream home! 🏡 We're honored to have helped them on this journey. #HomeSweetHome"

Best Platform: TikTok, Instagram Reels

Example post:

@jesseperezgroup The feel good real estate content you didn’t know you needed. We worked with these clients and helped them get home owner ready. We gave them the keys last week🏡✨🔑 #successstory #homeownership #homeowner #family #f#familygoals ♬ original sound - jesseperezgroup

3. Tips for first-time homebuyers

Description: This could be an infographic or a short video with essential tips for first-time buyers, such as understanding mortgages, saving for a down payment, or choosing the right location.

Benefits: Positions you as a knowledgeable and helpful resource, building trust with potential clients. It can also attract first-time buyers to your services.

Sample Caption: "Embarking on the journey of buying your first home? Here are top tips to get you started! #FirstHomeTips"

Best Platform: TikTok, Instagram Reels

Example post:

@steeviesoucie Don’t mess with these! ❌ #tipsforhomebuyers #firstimehomebuyer #vanderpumprules ♬ original sound - Steevie Soucie

Want to improve your SEO on TikTok? Check out our TikTok SEO Guide!

4. Real estate market trends analysis

Description: This post would provide valuable insights into current market conditions, trends, interest rates, or pricing changes, possibly using graphs or charts for clarity.

Benefits: Demonstrates your expertise and keeps your audience informed. It helps clients make educated decisions and showcases your industry knowledge.

Sample Caption: "Navigating the real estate market can be complex. Here's what you need to know about the latest trends! #MarketInsights"

Best Platforms: TikTok, Instagram Reels

Example post:

@nixonbcmortgage Explore the Calgary real estate market with an in-depth analysis of November statistics and future forecasts, offering valuable insights for potential buyers and investors. #calgaryrealestate #homeprice2024 #realestate #forecast ♬ Epic Music(863502) - Draganov89

5. Renovated property before-and-after

Description: This post would feature images or a video showing the transformation of a property before and after renovations, highlighting your involvement in the project.

Benefits: Showcases the potential of properties and your expertise in maximizing their value. It can inspire clients and attract those interested in similar projects.

Sample Caption: "Transformations that tell a story. Swipe to see the stunning renovation of this classic home! #BeforeAfterMagic"

Best Platform: TikTok, Instagram Reels

Example post:

@hayleyhajjarrealtor Check out the amazing transformation of my clients home! #beforeandafter #homerenovation #homereno #homebeforeandafter #realestate #charlotterealestate #cltrealestate #charlotterealtor #cltrealtor #charlottenc #charlotte ♬ Happy and fun corporate music for advertising. - TimTaj

6. Customer testimonials and reviews

Description: This post could feature a quote or short video testimonial from a satisfied client, possibly alongside a photo of them in their new home or interacting with you during the home buying process.

Benefits: Builds trust and credibility by showcasing positive feedback from real clients. Personal recommendations are powerful in attracting new clients.

Sample Caption: "Hearing from happy homeowners makes our day! Thank you for trusting us with your home journey. 🏡 #ClientLove" 

Best Platforms: TikTok, Instagram Reels

Example post: 

@soldbydarling Congratulations to our client on the purchase of her beautiful home. #Garealtor #atlrealtor #realtortok #tiktokforhomebuyers #tiktokforhomesellers #tiktokforrenters #tiktokforinvestors #garealestate #realtor #haitiantiktok #haitianrealtor #soldbydarling ♬ original sound - Darling Joseph REALTOR

7. Day in the life of a real estate professional

Description: This post could be a series of photos or a short video capturing various activities you engage in throughout the day, such as visiting properties, meeting with clients, and doing paperwork.

Benefits: Humanizes your brand and helps clients relate to you on a personal level. It provides transparency about your work process and dedication.

Sample Caption: "From sunrise to sunset, passionate about finding your perfect place! Join me on a typical day in the world of real estate. #DayInTheLife"

Best platform: TikTok or Instagram Reels

Example post:

@melsellsfl come to work with me 🫶🏼🏡 #realtorvlog #dayinmylife #minivlog #womeninrealestate #southflorida ♬ original sound - melsellsfl real estate

8. Real estate infographic

Description: An informative and visually appealing infographic breaking down the steps of the home buying process, such as securing financing, finding a home, making an offer, and closing the deal.

Benefits: Educates potential buyers, making the process less intimidating. It positions you as a helpful expert and can generate leads from those starting their home buying journey.

Sample Caption: "Feeling overwhelmed with the home buying process? Let this infographic be your guide to becoming a homeowner! 🏠 #HomeBuying101"

Best Platforms: TikTok, Instagram, Facebook, LinkedIn

Example post:

@nashvillewithcaitlin If you’re looking to purchase a home, I’m going to breakdown the homebuying process for you ❤️🏡 #nashvillerealtor #nashvillerealestate #homebuyer #homeownertips #firsttimehomebuyer #nashvilletennessee #firsttimehomeowner ♬ original sound - Caitlin Lucia

9. Community event announcements

Description: Posts about local events in the communities you serve, such as festivals, markets, or charity events, potentially including images or videos from past events.

Benefits: Demonstrates your involvement and investment in the community. It helps build relationships with local residents and enhances your local reputation.

Sample Caption: "Join us at the annual downtown festival this weekend! Great food, music, and company await. See you there! 🎉 #CommunityLove"

Best Platform: TikTok, Instagram, Facebook

Example Post:

10. Feature property with a virtual tour

Description: A post highlighting a standout property with a video or interactive virtual tour, allowing viewers to explore the home online.

Benefits: Engages potential buyers and generates interest in the property. Virtual tours provide a convenient and comprehensive view, especially appealing in today's digital age.

Sample Caption: "Step inside and explore this stunning property from the comfort of your home. Don't just imagine your future, see it with our virtual tour! 🏡 #VirtualOpenHouse"

Best Platform: TikTok, Instagram Reels

Example Post: 

@mpgfortworth Home for Sale in Fort Worth, Tx🏡 #homeforsale #fortworthhomeforsale #virtualtour #fortworthvirtualtour #hometour #fortworthhometour #fortworth #realestate #fortworthrealestate #dfw #foryou #fyp #texas #walkthrough #fortworthwalkthrough ♬ love nwantinti (ah ah ah) - CKay

11. Tips for staging homes to sell faster

Description: Share valuable advice or a series of tips on how to stage homes effectively to make them more appealing to potential buyers. This could include before-and-after photos to illustrate the impact of good staging.

Benefits: Demonstrates your expertise in preparing homes for sale, which can reassure sellers and attract buyers. It also provides actionable value to your audience, potentially encouraging shares and engagement.

Sample Caption: "First impressions matter! Swipe to see how staging can transform a space and attract buyers. Ready to sell faster? 🏡 #StagingSuccess"

Best Platforms: TikTok, Instagram Reels

Example Post: 

@sellingthesuburbs Staged homes sell for up to 20% more and 30 times faster! This is because staging home helps a buyer envision what the home can look like. Here’s how I stayed home in under 10 minutes using items from Home Depot and target. #staged #home #sellingahome #realtor #realestate #howto #staginghack #homehack #neutralbedroom #bedroomdecor #realtortiktok ♬ Good Vibes (Instrumental) - Ellen Once Again

12. Mortgage options explainer

Description: Offer clear, concise information about various mortgage types and financing options available for homebuyers, possibly in an infographic or a short video format.

Benefits: Helps demystify the financing aspect of home buying, which can be daunting for many. By providing this information, you position yourself as a knowledgeable ally, which can be crucial for buyer trust.

Sample Caption: "Confused about mortgages? Let's break down your options to find the best fit for your dream home! 💡🏠 #Mortgage101"

Best Platforms: TikTok, Instagram Reels

Example Post:  

@silvio.lav Here are 5 common types of mortgage loans, explained. #realestate #realtor #loans #homeloans #fha #va #conventional #mortgage #hardmoneyloans #interest #facts #knowledge #home #homebuyer #firsttimehomebuyer ♬ original sound - Silvio Lavrador

13. Live real estate Q&A

Description: Announce and host a live Q&A session where you answer real estate questions from your followers. This could be through a platform like Instagram Live or Facebook Live.

Benefits: Directly engages your audience, allowing for real-time interaction and personalized advice. It also establishes your expertise and approachability.

Sample Caption: "Have questions about real estate? Join me live this Thursday and get all the answers you need! Drop your questions below. 👇 #RealEstateLive"

Best Platforms: TikTok, Instagram, Facebook

Example Post:

@alexmccollum26 Replying to @EVA SULLIVAN ♬ original sound - Alexxx

14. Post celebrating a milestone or anniversary

Description: Share a post commemorating a significant milestone, such as the number of homes sold, years in business, or another noteworthy achievement. Include imagery that reflects success, such as a celebratory graphic or team photo.

Benefits: Fosters a sense of trust and stability, showing that you have a track record of success and longevity in the industry. It also allows your audience to celebrate with you, creating a sense of community.

Sample Caption: "We're thrilled to celebrate 10 years of serving our community and helping dreams come true! Thank you for your trust and support! 🎉 #DecadeOfSuccess"

Best Platforms: TikTok, Instagram, Facebook, LinkedIn

Example Post:   

@megankruschkerealtor My 6 months of Real Estate & im LOVING it buyers - 3 of them being FIRST TIME home buyers (First year of real estate, realtor tiktok, Minnesota realtor, real estate sales, Minneapolis realtor, Minnesota real estate) #movingtominnesota #becomingarealestateagent #newrealtor #howmuchdoyoumake #minneapolisminnesota #mnrealtor #minnesotarealtor #mnrealestate ♬ Beautiful Things - Benson Boone

15. Tips to increase home value

Description: Provide homeowners with tips and insights on small improvements or upgrades that can significantly enhance their property's value. Use images or videos to illustrate these suggestions.

Benefits: Offers practical value to homeowners, potentially encouraging them to consider selling or refinancing. It also showcases your knowledge of the market and home improvement.

Sample Caption: "Boost your home's value with these simple upgrades! Swipe to discover how small changes can make a big difference. 🛠️🏡 #HomeValueTips"

Best Platforms: TikTok, Instagram Reels

Example Post:   

@realtoroftheyear Easy home updates to add value when selling your home! #fyp #realtoroftiktok #ncrealtor #wilmingtonnc #wilmingtonrealtor #GenshinImpact32 ♬ original sound - Caroline | Wilmington, NC

16. Introduce team members or staff

Description: Share photos and brief bios of your team members or any new staff, highlighting their roles and what they bring to the team.

Benefits: Builds a personal connection with your audience and humanizes your brand. It also showcases the breadth and depth of your team's expertise.

Sample Caption: "Meet our newest team member, Alex! With a keen eye for detail and a passion for helping clients find their perfect home, Alex is a fantastic addition to our team. 🌟 #TeamSpotlight"

Best Platforms: TikTok, Instagram Reels

Example Post:   

@jharbs_ My team 😤 #realestateagent #realestateteam #intro #wlw ♬ original sound - Justin wyss

17. Showcase local businesses/attractions

Description: Posts that highlight local businesses, parks, restaurants, or attractions in the neighborhoods where you operate, possibly including collaborations or interviews.

Benefits: Demonstrates your deep knowledge of and connection to the local community. It can also provide value to your followers and foster partnerships with local businesses.

Sample Caption: "Discover the hidden gems of our neighborhood. This week we're featuring the cozy and delicious Elm Street Café, a local favorite! ☕ #LocalLove"

Best Platforms: TikTok, Instagram Reels

Example Post:   

@thefigzteamre Come join us at the Gilbert Farmers Market! #gilbert #gilbertfarmersmarket #farmersmarket #freshfood #flowers #weekendvibes #weekend #arizona #thingstodoinarizona #weekendfun #arizonaliving #arizonalife #eastvalley #eastvalleyarizona #realestate #realestatetiktok #fun #flowers #foodtruck #produce #realestateagent #realestatevideo #gilbertarizona #gilbertaz #gilbertazrealtor #downtowngilbert #viralvideo #viral #viraltiktok #trending #trendingvideo #trendingtiktok #love #foodtiktok #foodie #fall #fallactivities ♬ Ibiza - Jarico

18. Seasonal home maintenance tips

Description: Share tips and advice for maintaining a home through the changing seasons, which could include anything from winterizing tips to summer cooling strategies.

Benefits: Offers practical value to homeowners and positions you as a helpful resource. It keeps your audience engaged and encourages them to turn to you for real estate advice.

Sample Caption: "Keep your home cozy and efficient this winter with our top maintenance tips. Stay warm out there! ❄️ #HomeMaintenance"

Best Platforms: TikTok, Instagram Reels

Example Post: 

@the_daily_diy Replying to @amandacdph Unlock your home's potential and master seasonal maintenance with my comprehensive guide. 🏡 Be one of the first to grab a copy of my new ebook "The Home Maintenance Handbook: The Secrets To a Long-Lasting Home" available now 📘 #thedailydiy #diy #doityourself #diyproject #homemaintenance #homemaintenancechecklist ♬ original sound - Melissa The Daily DIY

19. Real estate behind-the-scenes

Description: Share insights or stories from behind the scenes of the real estate industry, like how you source listings, the closing process, or market analysis strategies.

Benefits: Provides transparency and educates your audience about the real estate process, which can demystify buying or selling and build trust in your expertise.

Sample Caption: "Ever wonder how we find the perfect homes for our clients? Here's a sneak peek behind the curtain of real estate magic! 🎩 #BehindTheScenes"

Best Platforms: TikTok, Instagram Reels

Example Post:

@j.owright Replying to @Brandito LIFE OF AN AGENT EPISODE 20: BEHIND THE SCENES WITH A REALTOR Only once have i gotten to a property and had issues getting inside, although its not my fault it can be rather embrassing to say the least. So by getting there early im able to make sure that everything is good to go! LIFE OF AN AGENT LIFE OF A BLACK REAL ESTATE AGENT REAL ESTATE AGENT LIFESTYLE CONTENT AGENT #LIFESTYLECONTENTCREATOR #BLACKCREATOR #BLACKREALTOR #BLACKLIFESTYLECREATOR #BLACKMANCREATOR ♬ Sweet Love - Anita Baker

20. Inspirational quotes or stories

Description: Share inspiring quotes or short stories that resonate with the themes of home, community, and belonging, possibly accompanied by relevant images or graphics.

Benefits: Engages your audience on an emotional level, fostering a sense of community and shared values. It can increase engagement and brand loyalty.

Sample Caption: "'Home is not a place... it's a feeling.' Let us help you find that feeling. 💖 #HomeInspiration"

Best Platforms: TikTok, Instagram Reels, Facebook

Example Post: 

@thewarnergroup 🏡 Against all odds, our incredible client turned her dreams into reality, proving that determination can open doors—literally and figuratively. Every home has a story, and this one is about resilience and triumph. 💪✨ Have you embarked on the home buying journey? Share your story in the comments. Let's celebrate every victory, big or small. 🌟 #homeownershipdreams #successstories #realestateinspiration ♬ original sound - Alex Warner

21. Share and explain industry news

Description: Provide summaries or insights into the latest real estate news and trends, explaining how they impact buyers, sellers, or the market in general.

Benefits: Positions you as a go-to source for current industry information and shows that you are well-informed and proactive in your field.

Sample Caption: "New updates in real estate regulations could affect your next purchase. Here's what you need to know! 📰 #RealEstateNews"

Best Platforms: TikTok, Instagram Reels

Example Post:   

@whatsamortgage_ President Biden announced a plan to lower housing costs and increase inventory. He is proposing a $10,000 tax credit for first-time homebuyers and people who sell their starter homes, credits to build and renovate 2 million homes and remove title insurance costs for refinancing Government loans (FHA, USDA, VA). On top of that, unemployment came in higher than expected at 3.9 today with revisions to December and January’s unemployment reports which reduced initial estimates by 167,000 jobs. Will Biden’s bill pass? Or is it just hype to get votes? Let me know what you think in the comments 💬 #mortgagerates #dailymarketupdate #housingmarket #mortgagenews #realestatenews ♬ Cool hip hop beat(1208554) - G-HIKARU

22. Client before-and-after success stories 

Description: Share stories or case studies of clients who have successfully bought or sold properties with you, highlighting their initial challenges and the final outcomes.

Benefits: Demonstrates the tangible results you can achieve for clients and underscores your expertise and commitment to client success.

Sample Caption: "From listing to closing, see how we transformed the Smiths' selling experience into a success story! 🏡 #SuccessStory"

Best Platforms: TikTok, Instagram Reels

Example Post:  

@mattphillipsrealty Client success story! #realestate #realestateinvesting #realestateinvestor #brrrr #househacking #firsttimehomebuyer #toronto #hamilton #hamiltonontario #hamiltonrealestate #torontorealestate #hamiltonrealtor #torontorealtor ♬ Dance You Outta My Head - Cat Janice

23. Host a contest or giveaway

Description: Announce a contest or giveaway related to real estate or home care, which could include home decor items, free consultations, or local business gift cards.

Benefits: Increases engagement and followers, encourages interaction, and can generate leads. It also provides a fun and positive way to connect with your audience.

Sample Caption: "Win a stylish home decor set to celebrate spring! 🌸 Follow us, like this post, and tag two friends to enter. #SpringGiveaway"

Best Platforms: TikTok, Instagram Reels, Facebook

Example Post:  

@mattphillipsrealty Client success story! #realestate #realestateinvesting #realestateinvestor #brrrr #househacking #firsttimehomebuyer #toronto #hamilton #hamiltonontario #hamiltonrealestate #torontorealestate #hamiltonrealtor #torontorealtor ♬ Dance You Outta My Head - Cat Janice

24. Tips for relocating to your area

Description: Provide valuable tips for individuals or families considering a move to your area, covering topics like the local housing market, schools, and community events.

Benefits: Attracts potential clients looking to move to your area and positions you as a knowledgeable local guide. It can lead to engagement from prospective relocators.

Sample Caption: "Thinking of moving to our beautiful city? Here are top tips to make your transition smooth and joyful! 🚚 #RelocationGuide"

Best Platforms: TikTok, Instagram Reels

Example post:

@chinattirealty 🤔Moving to another state? Here's step 2️⃣ of 3️⃣ to make your move smoother! Step two: Research the area thoroughly! 🔍 When you're searching for a new home in a new state, it's easy to get caught up in the excitement of finding the perfect house. However, it's important to take a step back and evaluate the surrounding area as well. While crime rates, schools, and shopping options are important, your research should go beyond that. Consider factors like the proximity to major highways, railroad tracks, power lines, and Superfund sites. These can all have an impact on your daily life and well-being. By taking the time to research the entire area, you can avoid any unpleasant surprises and ensure that you're making the right decision for you and your family. Don't just settle for a beautiful home online without looking at the bigger picture! 🔎 #movingtips #relocation #newhome ♬ Roxanne - Instrumental - Califa Azul

25. Common homebuying mistakes

Description: Share a list of pitfalls or common errors that homebuyers should steer clear of, potentially with advice on how to avoid them.

Benefits: Educates potential buyers, helping them to navigate the buying process more smoothly and avoid costly mistakes. Positions you as a caring and knowledgeable advisor.

Sample Caption: "Buying a home is a big step. Avoid these common mistakes to make sure your journey is as smooth as possible. 🛑 #HomeBuyingTips"

Best Platforms: TikTok, Instagram Reels

Example post:

@jarrieljordan Avoid these three things when purchasing your first house! #mdrealestate #marylandrealestate #mdrealtor #realtorsoftiktok #realestatetips ♬ original sound - Jarriel Jordan

26. Advice on downsizing or upgrading

Description: Share insights and tips for clients looking to either downsize to a smaller home or upgrade to a larger one, covering aspects like timing, market conditions, and preparation.

Benefits: Addresses specific client needs, showcasing your versatility and expertise in handling various types of real estate transactions. It helps in building trust with a broader audience.

Sample Caption: "Thinking of changing your living space? Whether you're upgrading or downsizing, we have the expertise to guide you every step of the way. 🏠➡️🏡 #HomeTransitionTips"

Best Platforms: TikTok, Instagram Reels

Example post:

@atlantaluxliving 🏠Downsizing your home doesn’t have to be as stressful as it sounds. If you follow these 3 tips, it will be a smooth and steady process. 📱If you are looking to downsize or have any questions about downsizing, send me a message and I would be happy to help you out! #downsizing #tipsfordownsizing #realestatetips #movinghomes ♬ original sound - Julie Brittain REALTOR

27. Home improvement how-to guides

Description: Offer practical advice and creative ideas for home improvement or decoration, which can be simple DIY tasks or larger renovation projects.

Benefits: Provides value to homeowners and engages a broad audience, potentially attracting those not currently looking to buy or sell but who might remember your brand when they are.

Sample Caption: "Transform your space with these simple yet impactful home decor ideas. Get ready to fall in love with your home all over again! 💖 #HomeMakeover"

Best Platforms: TikTok, Instagram Reels

Example post:

@lifewithdjames Replying to @refresh4luv how to upgrade your home on a budget. If you’re on a budget or a DIYer this is for you. Follow for more tips and write down any questions you have below. #propertyinvesting #propertyvalue #homeimprovement #addvaluetoyourhome #propertymanagement #atlbusiness #atlcontractor #contractor #atlrenovations #diyhomeimprovement #diyhomeprojects ♬ Monkeys Spinning Monkeys - Kevin MacLeod & Kevin The Monkey

28. Sharing your involvement in local charities or community events

Description: Post about your participation or support for local charity events or community causes, showing photos or stories from the events.

Benefits: Demonstrates your commitment to the community and helps build a positive brand image. It can also foster connections with like-minded individuals and organizations.

Sample Caption: "Proud to support the local food drive and help make a difference in our community. Together, we can create positive change! 🤝 #CommunitySupport"

Best Platforms: TikTok, Instagram Reels

Example post:

@christineperry_ Very excited to announce my recipient for sales in Lake Tahoe to The League to Save Lake Tahoe| Keep Tahoe Blue! Of course I will continue my efforts to the Bay but for any sales in #laketahoe, my contributions will be towards our beautiful Lake Tahoe 💙 @keeptahoeblue #laketahoerealtor #siliconvalleyrealtor #1%forgood #inclinevillagerealestate #inclinevillagerealtor #losgatosrealtor #fyp #realtor #realtoroftiktok ♬ original sound - Christine Perry

29. Fun facts the local area

Description: Share interesting or lesser-known facts about real estate or historical insights about neighborhoods you serve, possibly with vintage photos or maps.

Benefits: Engages your audience in a unique way, showcasing your deep knowledge of the area and industry. It can also spark conversations and increase engagement.

Sample Caption: "Did you know the oldest house in our city is over 150 years old? Dive into the history that shapes our community's character! 🏰 #LocalHistory"

Best platform: TikTok, Instagram Reels

Example post:

@ambercampbell.corealtor Fun facts about homes in Colorado! Thinking of moving to our state? Consider these facts during your search! 🏡🏔️👩🏻‍💻 Who can count how many times I say “Colorado”?? Comment below🤣 #greenscreen #CapCut #colorado #coloradosprings #cos #buyers #sellers #newhome #coloradospringslife #cosprings #newbuild #rockymountains ♬ vlog, chill out, calm daily life(1370843) - SUNNY HOOD STUDIO

30. Budget-friendly home makeover tips

Description: Provide practical advice for homeowners looking to refresh their living spaces without breaking the bank, including cost-effective decor and renovation ideas.

Benefits: Offers valuable content to homeowners, potentially attracting a wide audience interested in home improvement. It establishes you as a resourceful and thoughtful professional.

Sample Caption: "Revamp your home's look without emptying your wallet! Discover our top tips for budget-friendly makeovers. 💡 #BudgetDecor"

Best platform: TikTok, Instagram Reels

Example post:

@realtoremilymcallister Knobs & hinges linked in my Amazon store. Don’t skip the hinges people #fyp #diy #homerenovationonabudget #housingmarket #fypシ ♬ Hoedown Throwdown - spencer 💅

31. Introducing new technology or tools in your services

Description: Highlight the latest technology or digital tools you are using to enhance your real estate services, such as virtual tours, drone photography, or data analytics.

Benefits: Demonstrates your commitment to innovation and providing top-notch service. It can attract tech-savvy clients and differentiate you from competitors.

Sample Caption: "Elevating your home buying experience with the latest VR technology! Step into your future home from anywhere. 🕶️ #RealEstateTech"

Best platform: TikTok, Instagram Reels

Example post:

@coronarealtygroup 3D Scanning Magic 📷✨ Our high-tech 3D Virtual Tours bring your property to life! Explore every corner, from the front yard to cozy spaces, all from your screen. 🌐🚀 Elevate your property showcase with us! #RealEstateTech #VirtualTours #HomeExploration #marketing #fyp #coronahomesteam ♬ original sound - Alex Corona

32. Explain the importance of home inspections

Description: Provide information on what home inspections cover, why they are crucial, and how to interpret their results, possibly including case studies or examples.

Benefits: Educates buyers and sellers about the importance of due diligence, positioning you as a diligent and transparent professional. It can help clients make informed decisions.

Sample Caption: "Don't skip the home inspection! Understanding its importance can save you from unexpected problems down the road. 🕵️‍♂️ #SmartBuying"

Best platform: TikTok, Instagram Reels

Example post:

@realestateriley_denver Replying to @Addie home inspections are so important! Every penny spent on a home inspection is worth it in my opinion! #homebugingtips #buyingahouse #buyingrealestatedenver #newtodenver #denverco #denverhousesforsale ♬ original sound - Riley Wenger

33. Landlord/property investor tips

Description: Share valuable insights, strategies, and best practices for landlords or property investors, addressing topics like tenant management, property maintenance, and investment opportunities.

Benefits: Appeals to a niche market segment of real estate investors or landlords, establishing you as a knowledgeable resource in real estate investment and property management.

Sample Caption: "Maximize your rental property's potential with our top tips for landlords. Whether you're a seasoned investor or just starting out, we've got you covered! 🏢 #InvestmentInsights"

Best platform: TikTok, Instagram Reels

Example post:

@itskayav Landlord do’s and dont’s for rental property management! Always document document DOCUMENT communication with your tenants in writing. Keep up to date with landlord insurance and require tenants to have rental insurance. There are risks to rental property investing as with all types of real estate investing but this will save you so much money and drama! The money in real estate investing is way too good to be scared of all the what-if scenarios. If you are prepared for the risks of rental property investing, u will be just fine! 💖 #realestateinvesting #realestateinvestor #realestateinvesting101 #realestateinvestingforbeginners #realestateinvestingtips #rentalpropertyinvestor #rentalpropertyinvesting #rentalproperty #propertymanagement ♬ original sound - Kaya Reena Vennam

34. How to prepare for an open house

Description: Offer a checklist or guide on how to prepare a home for an open house, including staging tips, maintenance advice, and ways to create a welcoming atmosphere.

Benefits: Provides practical value to sellers and enhances the open house experience, potentially leading to quicker sales. It demonstrates your attention to detail and commitment to maximizing property appeal.

Sample Caption: "Ready to showcase your home? Follow these essential steps to ensure your open house is a hit and leaves a lasting impression on potential buyers! 🏡 #OpenHouseSuccess"

Best platform: TikTok, Instagram Reels

Example post:

@maceon.mccracken Replying to @Grammy0069 Lynn How to Have a Successful Open House! Here are my best tips on having a successful and productive open house. The biggest takeaway is Capture the Lead and Follow up! #realtortips #ncrealtor #charlotterealtor #buyersagent #sellersagent #openhouse #newagent ♬ original sound - Maceon Mitchell | Realtor

35. "Property of the Week" spotlight

Description: Feature a standout listing each week, highlighting unique attributes, beautiful photography, and inviting descriptions to generate interest and engagement.

Benefits: Creates regular engagement with your audience and showcases your diverse property portfolio. It keeps followers coming back to see what's new each week.

Sample Caption: "Discover our Property of the Week: A charming cottage with breathtaking garden views! Could this be your dream home? 🌼 #FeaturedListing"

Best platform: TikTok, Instagram Reels, Instagram

Example post:

@munozandco Property of the week ✨ Unique home sitting waterfront in the Lake Caroline community! Interested in buying or selling in Virginia? Let’s chat! Listing info: https://munozcorealestategroup.realscout.com/homesearch/listings/p-734-lake-caroline-dr-ruther-glen-22546-brightmls-726 #lakecaroline #movetovirginia #virginiarealtor #rutherglen ♬ original sound - Munoz & Co. | VA Realtor Team

36. Tips for negotiating a real estate deal

Description: Provide valuable negotiation strategies and tips to help buyers and sellers get the best possible deal, emphasizing your expertise and negotiation skills.

Benefits: Positions you as a knowledgeable advocate for your clients, building trust and demonstrating your value in achieving favorable outcomes.

Sample Caption: "Negotiation is an art in real estate. Uncover key strategies to ensure you come out on top, whether buying or selling. 💼 #NegotiationTips"

Best platforms: TikTok, Instagram

Example post:

@tiktoksfavrealtor How to negotiate on an overpriced home ‼️ #realtor #realestate #buyingahouse #negotiation #realestateadvice #house #firsttimehomebuyer #newhouse #foryou #makinganofferonahouse #offeraccepted ♬ Aesthetic - Tollan Kim

37. New homebuyers checklist

Description: Provide a comprehensive checklist for first-time homebuyers, covering everything from financial preparation to what to look for during property viewings.

Benefits: Offers a valuable resource to new buyers, easing their journey and showcasing your role as a helpful guide throughout the process.

Sample Caption: "Embarking on the homebuying journey? Equip yourself with our ultimate checklist for new buyers and navigate the process like a pro! ✅ #HomebuyerChecklist"

Best platforms: TikTok, Instagram, Facebook

Example post: 

@the_daily_diy Here are 5 things to do right away for beginner home maintenance as soon as you move in to a new house. Grab a free copy of my complete home maintenance checklist #thedailydiy #diy #doityourself #newhome #movingday #homemaintenance #homemaintenancechecklist ♬ original sound - Melissa The Daily DIY

38. Discuss real estate market changes

Description: Analyze current economic trends or changes and discuss their potential impact on the real estate market, offering insights and predictions.

Benefits: Demonstrates your industry expertise and analytical skills, providing valuable information that helps clients make informed decisions.

Sample Caption: "Economic shifts can greatly influence the real estate market. Here's what recent trends could mean for your property goals. 📊 #MarketInsights"

Best platforms: TikTok, Instagram Reels

Example post:

@nixonbcmortgage Explore how Canadian real estate prices, affected by recessions and Bank of Canada interest rates, correlate with disposable income, offering insightful investment strategies and future market predictions. #bankofcanada #interestrates #homeprices #recession #boom🤯time ♬ Epic Music(863502) - Draganov89

39. Host a livestream seminar or webinar on a real estate topic

Description: Promote an upcoming online seminar or webinar where you'll cover important real estate topics, providing education and engaging with your audience.

Benefits: Establishes your authority and expertise while offering direct value to attendees. It can also expand your reach and generate leads.

Sample Caption: "Join us for an exclusive webinar on navigating the homebuying process. Secure your spot today and step up your real estate knowledge! 🖥️ #RealEstateWebinar"

Best platforms: TikTok, Instagram, Facebook

Example post:

@investingwithbeth Btw, this is an educational webinar, we are NOT selling anything. #womeninrealestate #realestateinvestortips #syndication #commercialrealestate #realestatetiktok #realestateinvesting101 #generationalwealth ♬ Keep Dat Clean Radio Edit By iCandy - Soap Radio. 🧼

40. A guide to property taxes

Description: Offer a clear and concise guide explaining property taxes, how they are calculated, and what homeowners need to know.

Benefits: Provides essential information to homeowners and potential buyers, enhancing your reputation as a knowledgeable and helpful professional.

Sample Caption: "Demystifying property taxes: Understand what you owe and why, and make informed decisions about your property investment. 📜 #PropertyTaxGuide"

Best platforms: TikTok, Instagram Reels

Example post:

@virginia_mortgage_lender Have your taxes gone up? Did you know this was a possibility? #taxes #mortgagelender #homebuyertips #propertytaxes #homeownerissues #housingcrisis ♬ original sound - Tori McConnell Mortgage Lender

41. Highlighting area redevelopment or construction

Description: Provide updates or insights on significant redevelopment or construction projects in your area, illustrating the potential impact on the community and real estate market.

Benefits: Keeps your audience informed about local developments, demonstrating your engagement with the community and industry knowledge.

Sample Caption: "Exciting changes are on the horizon! Discover how the new waterfront redevelopment project will transform our community and create new opportunities. 🏗️ #CommunityGrowth"

Best platforms: TikTok, Instagram Reels

Example post:

@austin.klar ✨PIER 70 REDEVELOPMENT✨ In partnership with the Port of San Francisco, Brookfield Partners is building out a formerly inaccessible place and turning into one of the most cutting edge public recreation, mixed-use communities the city has ever seen. According to Broofkield, “Pier 70 will establish a real estate and operational creative platform for innovation and cross pollination across technology, arts, making and design to create a best-in-class mixed-use district.” I for one am excited about what’s to come and all the opportunity it will bring. Follow me for more Bay Area development updates. — 🪪CA DRE 02172799 | 📞714.926.3199 | 📧austinklar@gmail.com | Agent w/ Avenue 8 #sanfrancisco #homes #dreamhome #pier70 #luxury #realestate#greenscreen ♬ original sound - Austin Klar

42. Celebrating your client's home anniversary

Description: Acknowledge the anniversary of a client's home purchase with a celebratory post, possibly featuring a photo of the home and a quote from the homeowners.

Benefits: Builds long-term relationships with clients and creates personalized, engaging content that resonates with your audience.

Sample Caption: "Celebrating one year since the Smiths found their dream home! Here's to many more memories and milestones. 🎉 #HomeAnniversary"

Best platforms: TikTok, Instagram

Example post:

@spoonfullofhappiness Celebrating one year of homeownership with Ryen and Ernesto! It's been an incredible journey thus far. From the first walk-through to making unforgettable memories, we're thrilled to have been a part of your one year milestone. Here's to many more years of happiness and prosperity in your cherished space. Cheers to you and your beautiful home! #HomeAnniversary #OneYearHomeowners #ClientAppreciation #nestbrokerage #realestate #homes #garden #forsale #sold #friends #family #love ♬ original sound - spoonfullofhappiness

43. Tips to select the right neighborhood

Description: Provide advice on what factors to consider when choosing a neighborhood, such as schools, amenities, transportation, and community vibe.

Benefits: Helps potential buyers make one of the most crucial decisions in the homebuying process, showcasing your understanding of their needs and concerns.

Sample Caption: "Choosing the right neighborhood is key to loving your new home. Consider these essential factors to find your perfect community. 🏘️ #NeighborhoodGuide"

Best platforms: TikTok, Instagram Reels

Example post: 

@thomas.rhea..lo Looking for a neighborhood on the rise? 📈 Use THESE strategies when searching for an up-and-coming neighborhood for your next home!🔍 Ready to secure your dream home? 👉 Click the link in my bio and receive expert guidance! #UpAndComingNeighborhood #NeighborhoodSearch #NextHomeLocation #FutureHomeArea #CommunityGrowth #RisingNeighborhood #RealEstateTrends #NeighborhoodDiscovery #PropertyInvestment #HomebuyingStrategies ♬ original sound - Thomas Rhea

44. Eco-friendly or sustainable living tips

Description: Share tips or ideas for making homes more eco-friendly and sustainable, from energy-saving appliances to water conservation practices.

Benefits: Engages an audience interested in sustainability and showcases your commitment to environmentally friendly practices.

Sample Caption: "Make your home a greener place with these simple yet effective eco-friendly living tips. Let's build a sustainable future together! 🌍 #EcoLiving"

Best platforms: TikTok, Instagram Reels

Example post:

@yourpalmbeachrealtor Green living tips for your new home. #sustainability #greenliving #ecofriendly #earthfriendly #zerowaste #zerowasteliving #zerowastelifestyle #zerowastelivingtips #zerowastelifestyletips #zerowastetips #zerowastelivingideas #zerowastelifestyleideas #zerowastel #palmbeachhomes #floridalifestyle #movingtoflorida #thepalmbeaches #dreamhomes #britishrealtor @denburbsjennifer ♬ I Think I Like When It Rains - WILLIS

45. Home design & architecture trends

Description: Share insights into current trends in home design and architecture, possibly including images or links to articles for more in-depth exploration.

Benefits: Appeals to followers interested in home decor and design, establishing your brand as a source of inspiration and industry insight.

Sample Caption: "Stay ahead of the curve with these emerging trends in home design and architecture that are shaping our living spaces. 🏡 #DesignTrends"

Best platforms: TikTok, Instagram Reels

Example post:

@storieddesign Lets Talk 2024 Interior Design Trends! 1) the first one I’m so happy about is the Death of the accent wall! I always thought this trend was really discombobulated and I just couldn’t subscribe to it. I always felt like if you’re gonna do one wall through the whole room it’s such a bigger impact, and now it is so in to do the entire room, whether that’s wainscoting penny gap shiplap, board, and batten go for the full room. It gives such a rich, warm, interesting effect. 2. Ceiling Details- whether that is a really interesting paint color adding real or faux wood beams, adding a mural shiplap anything to dry your eye up don’t neglect the ceiling is another way to add wants and texture to the space. 3) Reds and browns are in! Say goodbye to sad, beige, monochrome, white and gray on grand gray and hello to deep reds and Browns whether that in the wood tone or a deep burgundy a fabric a paint color cabinetry. It’s such a lovely color and I’m happy it’s in this year. #designing #designer #interiordesign #architecture #homedecor #furniture #modern ♬ original sound - The Creole Lady

46. Future of real estate insights

Description: Provide your perspective or expert opinions on where the real estate market is headed, including technology, market trends, or buying behaviors.

Benefits: Positions you as a forward-thinking professional, sparking interest and discussion about the future of the industry.

Sample Caption: "The future of real estate is unfolding before our eyes. Discover the trends and technologies that will transform our industry. 🔮 #RealEstateFuture"

Best platforms: TikTok, Instagram Reels

Example post:

@armanisells.ca The future of real estate will look very different & this is where I think the market going in the near future! Watch the video and let me know if you ✅ agree or ❌ disagree! #TorontoRealestate #Toronto #NorthYork #ForestHill #Rosedale #EtobicokeInterestRates #Mortgage #MortgageBroker #Mortgages #BOC #BankOfCanada #FutureOfRealEstate ♬ original sound - Mario Armani

47. Thank-you posts

Description: Craft a heartfelt message thanking your clients and team for their trust, support, and collaboration, possibly including a photo of your team or a recent event.

Benefits: Fosters a sense of community and gratitude, enhancing your brand's relatability and warmth.

Sample Caption: "Gratitude makes the world go round. A huge thank you to our incredible clients and dedicated team for another amazing year together! 🌟 #ThankYou"

Best platforms: Any platform

Example post: 

@gabrielaresendizrealtor Listen up, all you lovely folks! As a realtor, I gotta take a moment to give thanks to all my amazing clients this Thanksgiving. It's been a pleasure helping you navigate the twists and turns of finding your dream home, and being there for you during this exciting time. I'm beyond grateful for the faith you've had in me, and for letting me share this milestone with you. Here's hoping your Thanksgiving is bursting with love, laughter, and unforgettable moments with your nearest and dearest! So, let's make this holiday season a cozy one, filled with all the warm fuzzies. And may your home forever be a place of love and gratitude. Happy Thanksgiving to you and your loved ones! #thanksgiving #happythanksgiving #fall #autumn #turkey #family #holidaycountdown #realestateagent #gabrielaresendizrealtor #theresendizgroup ♬ Thanksgiving Song - Michael J Murphy

Need help with your social media?

Social media isn't always easy. We know that from experience.

With AI tools, a built-in content library, scheduling systems and gamified social media account tracking,  SocialCoach makes it simple for real estate professionals to quickly get their social media on track and keep it that way.

And with Video Catalyst, you can get 8 custom videos edited for your social media profiles every single month that are perfect for TikTok and Instagram Reels. 

Click here to schedule a demo and learn more about how SocialCoach can help you.