What is Social Selling?

Cold calling making you feel iced out?  Tired of spamming strangers?  The only spam we like is the breakfast meat.  Selling on social media is not sliding into your customers’ DMs or blanketing social media with irrelevant ads.  So what is social selling?

What is Social Selling?

Social selling is the use of your company and individual professional social media accounts to reach sales goals by increasing connections and nurturing relationships.  

Mortgage social media marketing will have you ditching cold calls that irritate more than inspire, that waste time rather than maximize your ROI.  

Wondering how social media can generate more business?  Loan Officers focus efforts on warming audiences on social media and building rapport with your potential homebuyers and clients with the lead-generation practice of social selling.  If social selling isn’t already part of your sales and mortgage marketing strategy, you’re leaving your connections hanging.  Plus, LinkedIn reports that 78% of businesses who use social selling outperform those who don’t.

While your corporate accounts are critical, social selling techniques and messaging will be considered more trustworthy coming from your Loan Officers’ accounts.  

How Loan Officers Can Start with Social Selling

Looking to jumpstart your sales with social selling?  Implement these 4 ways to start social selling as part of your sales strategy: 

• Establish Your Presence
• Provide value
• Build relationships
• Be consistent 

Establish Your Presence

It’s time for your mortgage company to get social.  To get started with social selling, you’ll need to be present on social platforms.  Wondering which platforms are best for social selling? The answer: wherever your customers are!

LinkedIn is a great choice for B2B selling. In fact, LinkedIn reports 89% of B2B marketers use LinkedIn as a lead generation source.  

SocialCoach Tip: Stay professionally focused, but don’t be afraid to share your personality and interests.  

Consider places like Instagram where casual conversations happen naturally.  Level up your business with video content for Instagram Reels and TikTok.  Setting up professional accounts, instead of personal, grants you access to valuable insights.  

Provide Value
With your accounts established, your future customers need to see you as an authority in the mortgage industry. By sharing valuable and insightful content, you are a resource for your audience and more than just a sales pitch.  Keep your content consumer-focused and let them know what’s in it for them – whether that be how to buy their first home or increasing their real estate portfolio.  You can even reshare relevant articles from credible sites. 

Need help with content inspiration? Make sure to follow SocialCoach for easy ideas you can use today!

Build Relationships
Social selling is all about the relationships you build on your platforms.  To successfully build and nurture relationships, you will need to participate and engage with others. 

Three good habits for engagement:

• Search top hashtags and engage with popular content.
• Respond to every comment you receive on social media.
• Give your audience a call to action in your post.  For example, ask your followers to share their favorite social media platform in the comments.  

Be Consistent
Engaging regularly and posting consistently is a winning strategy to increase your presence and impact with social selling.  Plan your postings in advance to reduce anxiety.  

Want even more help making an impact?  SocialCoach has a ready-to-post social media library that your team of Loan Officers can post every day.  Social selling with SocialCoach couldn’t be easier with one-tap posting, auto and scheduled posting, plus flexible compliance controls.

Connect with SocialCoach now to find out how we can support your social media presence and help to boost sales with social selling.